SEO TRAINING

The objective of the training is to provide Knowledge on Digital Marketing to the Owners & Employees of SME’s to generate more sales, for Students to achieve career aspirations and help housewives work on part time projects to earn from home.

Who can take the SEO training?

SEO training does not require any knowledge of programming or marketing degree, only requirement is a desire to learn, be curious about how search engines like google, yahoo, bing work and interested in taking up a challenging job of bringing more relevant visitors to any website.

SEO training will guarantee a job to anyone with any background which may be MCA, MBA, B.E, BCA, BBA, Bcom, Diploma or science graduates. These are desk jobs where SEO experts try to get search engines to send more traffic to their websites.

Search Engine Optimization is very important part of online marketing activities, so MBA in marketing or other graduates who want to do MBA in future, are very well suited and desired by companies for these jobs.

These are not programming jobs but even when hiring software engineers, web companies prefer employees who have knowledge of SEO.

DIGITAL MARKETING AND SEO BASICS

• What is Digital Marketing ?
• Importance of Internet Marketing
• How the search engine works ?
• Google Search Architecture and Ranking methodology
• Search algorithm updates
• Understanding the SERP and Search Operators
• Latest Updates (Panda & Penguin update)
• Bing and Yahoo Search

SEO ANALYSIS AND INITIAL PLANNING

• Business Analysis
• Website SEO Audit

KEYWORDS RESEARCH AND ANALYSIS

• Introduction to Keyword Research
• Types of Keywords
• Keyword Research Methodology
• Keywords Analysis Tools
• Competition Analysis
• Finding the best keywords for project.
• Localized Keywords Research

SEO ON PAGE PROCESS

• Basics of Website Designing / Development (Basics of HTML)
• Usability and User Experience in website
• HTML Validation using W3C
• Google SEO Guidelines
• Website Structure and Navigation Optimization
• Filename and Folder structures
• Title Tag Optimization
• Keyword Research
• Meta Tags Optimization
• Meta Description Optimizations
• Headers Optimization
• SEO Content Writing
• Anchor Links Optimization
• Internal Link Strategy
• Image Tag Optimization
• Page Speed Optimization Tool
• Footer Optimization
• Creating HTML and XML sitemaps
• URL Redirecting Techniques (Non WWW to WWW, 301, 302)
• Custom Error Pages
• Robot.txt and Blocking URLS in GWT
• Black hat SEO Techniques

GOOGLE WEBMASTERS TOOLS

• Adding a Site and Verification Process
• Google analytics

GOOGLE WEBMASTERS TOOLS

• Adding a Site and Verification Process
• Google analytics

CONFIGURATION

• Settings
• Geographic Settings
• URL Parameters
• Site Links

HEALTH

• Crawl Errors
• Crawl Stats
• Google Fetch
• Blocking the Crawler and blocked pages

OPTIMIZATION

• Sitemaps
• Remove URLS from index
• HTML Suggestions
• Content Keywords

DYNAMIC SITE OPTIMIZATION TECHNIQUES

• Concepts of Dynamic SEO
• Working with URL Rewrites (mod_rewrite – apache)
• Adding Titles and Meta Tags
• Working with Word press CMS
• Off Page Optimization Techniques
• Introduction to Offsite Optimization
• Submission to search engines
• Linking Building Methodology
• Types of Linking Methods (One Way and Two Way )
• Links Checking Tools
• Directory Submissions for SEO
• Social Bookmarking
• Local Business Listing (Local SEO)
• Classifieds Posting
• Forum Signatures and Blog Comments
• Blog creation(or) web 2.0 pages
• Article Submissions
• Press Release Submission
• RSS feeds

REPORTS AND MANAGEMENT

• Website Position Analysis
• Website Monthly Reports
• Goals and Conversions

ADDITIONAL USEFUL TOPICS

• Face book, YouTube, Twitter
• Affiliate Marketing Basics
• Google Ad sense Training
• All the concepts will be implemented in live seo project.

If you want to know more about SEO TRAINING do not hesitate to call +91-7774892805 or mail us on contact@intelogik.com